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Our Aim

We believe and strive to Empower and Uplift ALL women in every way we can. The watchwords of our business were specifically geared towards the fulfillment of this movement from the inception of our brand.


#beConfident :We strive to make curvaceous women feel comfortable and have the most positive image of themselves possible, in every swimsuit that we retail we envision our beYOUties strutting on the beach saying "Look world THIS IS ME!"


#beYOUnique : We expect and want every one of our beYOUties to know that they are special in their own way, there is greatness within them and that greatness is unmatched. It's different and extraordinarily remarkable.


#beYOUtiful : This one is dear to our hearts, we live in a society that tries to dictate what the "ideal beauty" looks like, when in fact there is no one standard of beauty but we all possess both outward and inward beauty.

Our  focus is the voluptuous beYOUties, with sizes ranging from large to 3XL, (bigger sizes can be preordered). Our collection includes accessories, swimwear, trendy resort apparel,  and more.

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